Chief Executive Officer
Bradley Michael makes real connections with his staff, his guests and anyone he does business with.
Known for his impassioned, hands-on style, Bradley has a proven track record for delivering exceptional results under virtually any condition in the restaurant industry worldwide. His skills honed from humble beginnings while cutting his teeth in the hospitality industry, he considers his success a realization of his childhood dream.
In 1982, Michael was conscripted by the South African Defence force and became a Personal Training Instructor (PTI) where his tenacious approach to life and discipline was refined.
Following from PTI, in 1984, he opened a hospital canteen, marking the beginning of many restaurant openings including the purchase of the Black Steer brand in 1990, which he grew from 2 stores to 156 stores world wide covering South Africa, Zimbabwe, Mauritius, Egypt, Australia, Israel, Dubai, London in 48 months.
Michael listed his company on the Johannesburg Stock exchange in addition to securing the rights to the Planet Hollywood brand for South Africa.
With an extensive 35 year history engaged in high profile and successful restaurant brands in South Africa, Michael decided to relocate to Australia in 2003, bringing with him his passion, vision and The Meat & Wine Co. From Sydney he expanded The Meat & Wine Co brand to Dubai, Bahrain, Israel, Kuwait, London, Melbourne and Beijing.
In 2011, he founded Seagrass Boutique Hospitality Group starting with a support team of 3 that’s now over 1400 and growing as the business grows. Michael wants to be the most sort after hospitality group to work for by 2020.
Committed to developing and opening bespoke restaurant brands locally and globally, his creation of 6 new brands and over 48 new stores across Australia, United Arab Emirates, London, South Africa and an eye for growth in Japan and South East Asia is a testament to his success and determined spirit.
Michael excels in developing a great ‘people first’ company culture and partnering with passionate clever people. He has created clear, well-positioned customer focused brand concepts and is maniacal about matching it with above and beyond food & personal customer service.
His firm belief is that leaders who succeed have the ability to understand the human mind, putting the ‘right people in the right position’ to delegate and to use their skills to empower and develop others. This belief demonstrates his fearless nature in growing his company and creating iconic brands & infrastructure with no set ceiling.
I wonder what is next?